All of Us is a clothing and a lifestyle brand, where the proceeds will aid ALS (amyotrophic lateral sclerosis) research. The brand has 2 main objectives:
1) to raise both awareness and money for ALS research
2) to bring a sense of community to strangers who are united in their struggle
clothing design
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digital
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branding
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logo exploration
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clothing design ✧ digital ✴ branding ✧ logo exploration ✴
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*primary logo
*secondary logo
*logo exploration