CMA 50 Year
Celebration
In December 1972, accounting professionals sat down for the first time to take the CMA exam. 2022 marks the 50th anniversary of the exam that transformed the profession and, in many ways, the lives of those who earned it.
Institute of Management Accountants, 2019-2023
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digital
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branding
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layout
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print ✧ digital ✴ branding ✧ layout ✴
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*primary logo
*secondary logo
*phase 1 logo exploration
*phase 2 logo exploration
With being given full creative freedom within the guidelines of the IMA branding, I was able to explore and create a timeless logo for the 50 year celebration of the CMA certification. This logo was important because it was meant to stand strong amongst the brand and create a feeling of authenticity to IMA’s loyal consumers.
